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Lecturer(s)
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Malechová Magdalena, Mgr. Ph.D.
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Šepták Miroslav, PhDr. Ph.D.
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Course content
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1. Introduction 2. Starting a company 3. Legal form of a company 4. Structure of a company 5. Management 6. Products and management of the products 7. Marketing 8. Price and conditions of distribution 9. Distribution 10. Location 11. Oral presentation 12. Oral presentation 13. Oral presentation
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book), Activating (simulations, games, drama)
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Learning outcomes
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The aim of the course is to introduce the students to the basic terms regarding the use of business german (managment, marketing, products, price, distribution, legal form of a company and others). During the course will be trained the speaking, reading, listening and writing abilities of the students. The students have to prepare a group presentation.
Basic skills in german language.
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Prerequisites
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Basic knowledges of German Language.
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Assessment methods and criteria
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Student performance assessment, Analysis of student's language skills, Seminar work
Active participation during the course and being regularly prepared for the course. Group presentation and written performances.
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Recommended literature
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BECKER, N., BRAUNERT, J., SCHLENKER, W. Unternehmen Deutsch Grundkurs. Lehr- und Arbeitsbuch A1-A2. Stuttgart: Ernst Klett Sprachen, 2004.
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FEARNS, A., LÉVY-HILLERICH, D. Kommunikation in der Wirtschaft. Lehr- und Arbeitsbuch. Plzeň: Fraus, 2009.
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HÖPPNEROVÁ, V. Wirtschaftsdeutsch aktuell. B2-C1.. Praha: Ekoexpress, 2010.
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VOGLNANDT, G., VOGLNANDT, D. Exportwege neu 1. Wirtschaftsdeutsch. Kurs-und Arbeitsbuch A1-A2. 4. vyd.. Leipzig: Schubert Verlag, 2013.
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VOGLNANDT, G., VOGLNANDT, D. Exportwege neu 2. Wirtschaftsdeutsch. Kurs- und Arbeitsbuch A2-B1. 4. vyd.. Leipzig: Schubert Verlag, 2013.
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