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Lecturer(s)
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Kos Petr, Mgr. Ph.D.
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Kovářová Kateřina, Mgr. Ph.D.
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Lohrová Helena, Mgr. Ph.D.
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Course content
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The course covers the first half of the coursebook: 1. First impressions - professional introductions, arranging meetings 2. Motivation - workplace communication and managing conversations 3. On schedule - project management and update meetings 4. New ideas - presenting products and innovations 5. Ethical business - planning and responding in professional situations 6. Making decisions - decision-making and professional interaction 7. Outsourcing - presenting factual information, passive structures 8. Employees - negotiation, making requests, conditional structures The course also incorporates selected Viewpoint video sections addressing contemporary business issues. Parallel to the coursebook work, students develop a team project involving: - market and industry analysis - target group identification - development of a value proposition - structured product/service presentation - consideration of risks and competitive environment
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Learning activities and teaching methods
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Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book), Work with multi-media resources (texts, internet, IT technologies), Group work
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Learning outcomes
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The course develops students' language competence in Business English at upper-intermediate level. Emphasis is placed on expanding professional vocabulary, consolidating grammatical structures, and strengthening communication strategies required in international business contexts. Teaching is based on Business Result (Second Edition, Upper-Intermediate) and is complemented by a team-based project focused on preparing a Product / Service Launch. Students work with authentic business and analytical sources (e.g. market and industry reports, professional articles), which they analyse and apply within their project work.
By the end of the course, students will be able to: - use appropriate business terminology in areas such as marketing, management and professional communication - interpret basic market information and present it in English - participate in professional discussions, present proposals and respond to questions - collaborate in a team to prepare a structured business proposal
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Prerequisites
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Minimal knowledge of English at the B1 level of CEFR.
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Assessment methods and criteria
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Student performance assessment, Test, Interim evaluation
- Attendance (maximum three absences) and active participation - Ongoing team work on the project - Short presentations during the semester - Regular work on the accompanying online platform - Final test (minimum 60%; one resit permitted)
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Recommended literature
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David Grant, Jane Hudson and John Hughes. Business Result Second Edition Upper-Intermediate. Oxford: Oxford University Press, 2023. ISBN 9780194738965.
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