| Course title | Economics and Marketing |
|---|---|
| Course code | UFY/EMA |
| Organizational form of instruction | Lecture + Lesson |
| Level of course | Bachelor |
| Year of study | not specified |
| Frequency of the course | In each academic year, in the summer semester. |
| Semester | Summer |
| Number of ECTS credits | 4 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional |
| Form of instruction | unspecified |
| Work placements | unspecified |
| Recommended optional programme components | None |
| Lecturer(s) |
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| Course content |
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1. Elementary phenomena in the area of enterprise economy 2. Legal regulations for enterprise founding 3. Legal regulations for enterprise founding 4. Personal management 5. Strategy in enterprise financing 6. Secular stagnation and enterprise cessation 7. Financial markets issues 8. Financial markets and their significance for running enterprise 9. Current conception of financial and investigation strategy of enterprise 10. Current conception of financial and investigation strategy of enterprise 11. New information, procedures and regulations in the area of their introduction into practice 12. Marketing theory 13. Theory and practical problems solving in running enterprise
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| Learning activities and teaching methods |
Monologic (reading, lecture, briefing)
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| Learning outcomes |
| Prerequisites |
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Basic orientation in social and economic issues.
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| Assessment methods and criteria |
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Oral examination
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| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
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