Course: Economics and Marketing

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Course title Economics and Marketing
Course code UFY/EMA
Organizational form of instruction Lecture + Lesson
Level of course Bachelor
Year of study not specified
Frequency of the course In each academic year, in the summer semester.
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory, Compulsory-optional
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
Lecturer(s)
  • Sagapová Nikola, Ing.
Course content
1. Elementary phenomena in the area of enterprise economy 2. Legal regulations for enterprise founding 3. Legal regulations for enterprise founding 4. Personal management 5. Strategy in enterprise financing 6. Secular stagnation and enterprise cessation 7. Financial markets issues 8. Financial markets and their significance for running enterprise 9. Current conception of financial and investigation strategy of enterprise 10. Current conception of financial and investigation strategy of enterprise 11. New information, procedures and regulations in the area of their introduction into practice 12. Marketing theory 13. Theory and practical problems solving in running enterprise

Learning activities and teaching methods
Monologic (reading, lecture, briefing)
  • Class attendance - 56 hours per semester
  • Preparation for exam - 44 hours per semester
Learning outcomes
Prerequisites
Basic orientation in social and economic issues.

Assessment methods and criteria
Oral examination

Recommended literature
  • EKONOM, Hospodářské noviny.
  • Kol.:. Platné zákony o státním podniku, živnostenský, obchodní, o bankách, zákoník práce, daňové zákony aj..
  • Kol.:. Základy podnikové ekonomiky pro obchodní akademii (1. - 5. díl).
  • Preislerová, D.:. Ekonomika pro střední školy, pro podnikatele. Brno, MC, 1997.
  • Synek, M. a kol.:. Podniková ekonomika. Praha, VŠE, 1994.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Science Study plan (Version): Measuring and Computer Technology (1) Category: Electrical engineering, telecommunication and IT 3 Recommended year of study:3, Recommended semester: Summer