Jihočeská univerzita v Českých Budějovicích
Studijní programy a katalog předmětů
pro akademický rok 2025/2026
Jihočeská univerzita v Českých Budějovicích
English
Hledání

Předmět: Management of Services

» Seznam fakult » FEK » KEN
Název předmětu Management of Services
Kód předmětu KEN/YMS
Organizační forma výuky Přednáška + Cvičení
Úroveň předmětu Bakalářský
Rok studia nespecifikován
Semestr Letní
Počet ECTS kreditů 4
Vyučovací jazyk angličtina
Statut předmětu nespecifikováno
Způsob výuky Kontaktní
Studijní praxe Nejedná se o pracovní stáž
Doporučené volitelné součásti programu Není
Dostupnost předmětu Předmět je nabízen přijíždějícím studentům
Vyučující
  • Škodová Parmová Dagmar, doc. Dr. Ing.
Obsah předmětu
The main topics of lectures: 1. The importance of services in modern society. The definition, characteristics and types of services. 2. Business in services - market research, concept formation, Porter five forces model, the structure of services according to Kaspar, the concept of entrepreneurship in the service, the function. 3. Leadership and Human Resources Management + model of flexible firms. 4. Managing of supply and demand. Queuing theory. Inventory demand. 5. The fifth P in the service - PEOPLE - the role of employees, customers and markets reference + internal marketing. 6. Product policy: a model of basic services and peripheral products, range of services, auditing product, the optimal mix of services, resources, analysis, life cycle services, the importance of brand development of new services - the reasons and types of procedure, the withdrawal of services from the market. 7. Pricing policy: influences on the prices of services - an opportunity cost of the customer, government intervention, accreditation, service features, no essentiality of mainly market services, classification services for pricing purposes, types of pricing according to the classical factors - costs, competition, demand, cutting costs and specifics services, the value of customer service, costing, price elasticity, pricing tactics (species). 8. Communication policy: the role of verbal advertising, instruments mix of classical communication, communication strategies, tools of modern communication (direct marketing, Internet); Budgeting communication mix. 9. Customer Relationship Management - history, philosophy, system and contemporary significance 10. Distribution Services: flexibility of production and consumption, flexibility, customer segmentation, location models, the role of intermediaries (types, features, advantages and disadvantages, selection, principles of management of physical distribution of material elements, information technology in the service. 11. Business advice: characteristics, development stages (types and activities in the division stages). 12. - 14. Specifics of the various services sectors (banking, insurance, tourism, public services and state and local governments) - in terms of both service providers and clients

Studijní aktivity a metody výuky
Dialogická (diskuze, rozhovor, brainstorming)
  • Domácí příprava na výuku - 25 hodin za semestr
  • Příprava na zápočet - 28 hodin za semestr
  • Účast na výuce - 22.5 hodin za semestr
  • Semestrální práce - 42 hodin za semestr
  • Příprava na zkoušku - 28 hodin za semestr
Výstupy z učení
The aim is to teach students not only to differentiate management approaches in companies producing tangible goods and service companies, but also understand the importance of services in modern society, to give students the basic skills of managers of enterprises engaged in services and companies that provide services only like a supplement to its main offer of material products. An integral part of teaching is the student's own work on management and marketing project in the service companies.
The aim is to teach students not only to differentiate management approaches in companies producing tangible goods and service companies, but also understand the importance of services in modern society, to give students the basic skills of managers of enterprises engaged in services and companies that provide services only like a supplement to its main offer of material products. An integral part of teaching is the student's own work on management and marketing project in the service companies.
Předpoklady
General knowldge

Hodnoticí metody a kritéria
Kombinovaná zkouška

Credit Requirements: Seminar paper and its presentation Credits will be awarded not earlier than 14 days before the end of the semester in accordance with the measure of Dean No. 124/2017 Article 15. Examination Requirements: During the test, students demonstrate knowledge of business management services. The examinations will be written 3 weeks before the beginning of the examination period in accordance with the measure of Dean No. 124/2017 Article 15.
Doporučená literatura
  • Johnston, R., Clark, G., & Shulver, M. Service operations management: improving service delivery (4th ed.).. Harlow, 2012. ISBN 978-0-273-74048-3.
  • MIDDLETON, V. T. C. & CLARKE, J. R. R. Marketing in Travel and Tourism (3rd ed.).. Oxford: Elsevier Butterworth - Heinemman., 2001.
  • PALMER, Adrian. Principles of services marketing. Maidenhead, 2011. ISBN 978-0-07-712951-4.
  • ŠKODOVÁ PARMOVÁ, D. Evaluation of state oprated business services in chosen transitional economies in accordance to their competitiveness.. České Budějovice: EF JU., 2011. ISBN 978-80-7394-335-6.
  • Škodová Parmová, D. Konkurenceschopnost a služby pro podnikatele. Praha, 2012. ISBN 978-80-87197-46-2.


Studijní plány, ve kterých se předmět nachází
Fakulta Studijní plán (Verze) Kategorie studijního oboru/specializace Doporučený ročník Doporučený semestr
Jihočeská univerzita v Českých Budějovicích, data aktuální k: 14.06.2025 23:50. Data byla vytvořena pro akademický rok 2025/2026