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Vyučující
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Obsah předmětu
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Lectures: 1. Introduction to e-commerce 2.-3. E-commerce (Business strategies) 4.-5. E-commerce (Infrastructure) 6.-7. E-commerce (Building a presence) 8.-9. Marketing & Advertising 10. Online media 11. Online communities 12.-13. E-commerce (Retail) Seminars: 1. Requirements 2. Assignment 1 3. Assignment of the project (business plan), Quiz 1 4. Assignment 2, Quiz 2 5. Assignment 3, Quiz 3 6. Assignment 4, Quiz 4 7. Assignment 5, Quiz 5 8. Webnode (or another website builder), Quiz 6 9.-10. Consultation of semestral project, Quiz 7-8 11. Project submission (business plan) 12. Project presentation (of business plan) 13. Test
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Studijní aktivity a metody výuky
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Monologická (výklad, přednáška, instruktáž), Dialogická (diskuze, rozhovor, brainstorming)
- Příprava na zápočet
- 16 hodin za semestr
- Příprava na zkoušku
- 16 hodin za semestr
- Semestrální práce
- 48 hodin za semestr
- Domácí příprava na výuku
- 48 hodin za semestr
- Účast na výuce
- 52 hodin za semestr
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Výstupy z učení
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E-Business - Concepts and Models of E-Business, Technologies, Corporate and Intercompany Information Systems (EDI, RFID, CRM, etc.), Security and Encryption, Online Advertising and its Measurement, Electronic Signatures, Electronic Commerce (E-Commerce) and Payment Systems (E-Payments). Forms of e-business (B2B, B2C, C2C, and others). Special attention is given to e-commerce and m-commerce, that is, electronic and mobile forms of commerce (online shops, online marketplaces, e-procurement), and the changes they bring in the areas of consumer behaviour, marketing, supply chain management, intercompany networks, and retail management.
Students understand the basic concepts and principles of e-business.
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Předpoklady
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Basic knowledge of information technology.
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Hodnoticí metody a kritéria
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Analýza výkonů studenta, Test, Seminární práce
Requirements for the credit (coursework): Students work on a team project and complete short thematic assignments during the semester (a total of 5 assignments). After each theoretical topic, there is a short quiz to verify knowledge (also serving as preparation for the final exam). Requirements for the exam: The exam tests knowledge of the course content based on lectures and the required reading materials. The exam is in written form, and a minimum score of 60% is required to pass.
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Doporučená literatura
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Arun, J. S., Cuomo, J., & Gaur, N. Blockchain for Business.. Addison-Wesley Professional, 2019. ISBN 978-0135581353.
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Bolek, V., Romanová, A., & Korček, F. The Information Security Management Systems in E-Business. Journal of Global Information Management. 2023, ISSN 1062-7375.
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Chaffey, D., & Ellis-Chadwick, F. Digital Marketing (6th ed.). Pearson, 2015. ISBN 978-1292077611.
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Chaffey, D. E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th ed.). Prentice Hall, 2011. ISBN 978-0273752011.
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Laudon, K. C., & Traver, C. G. E-commerce 2018: Business, Technology, Society (14th ed.). Pearson, 2018. ISBN 978-0134839516.
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Lyulyov, O., Pimonenko, T., Saura, J. R., & Barbosa, B. How do e-governance and e-business drive sustainable development goals. Technological Forecasting and Social Change. 2024, ISSN 0040-1625.
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Papazoglou, M. P., & Ribbers, P. e-Business: Organizational and Technical Foundations. Wiley, 2006. ISBN 978-0470843765.
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Peters, R. Internet-Ökonomie. Springer, 2010. ISBN 978-3-642-10651-4.
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Witt, J., & Schoop, M. Blockchain technology in e-business value chains. Electronic Markets. 2023, ISSN 1019-6781.
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